High Level User Experience Design
We can optimize your Design to perfectly fit your customers' brain.
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UX Design is essentially Behavioral Design for the digital products. Though many of the same science anchors them both, digital UX design is an expertise all of its own. We've been doing it for years, on products ranging from e-commerce to augmented reality.
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With The Insight Company, you enjoy the benefit of behavioral economics, neuroscience, and practical psychology, mixed together with years of design experience to fully streamline your product.
Here's What We Do
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Learn Your Product
We need to really sink our teeth into your product. push through it, challenge it, run it on a treadmill. At every point, we pause to figure out exactly how each piece affects your customer.
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User Experience
User experience is not a simple process of building wireframes. It's a full makeup of your customers' psychological journey through the product. Is your interface consistent and easy to understand? Are you sending the right message? Are customers moving where you want them to move?
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Gamification
Gamification is the art of aligning your customers' incentives to fit your needs. The Insight Company has years of experience adding game mechanics to products, making them more engaging, more social, and more addictive. We've even designed a few actual games.
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Microcopy
Those little words you find all over your product, usually missed by a UX designer and decided upon by the developer. Microcopy is choosing which words will best prime your customers brain, which phrase will alleviate their hesitations, and which guiding text will get them through that complicated form.
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